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Consumer expectations of fast, personalized online shopping have increased significantly, and COVID-19 has further accelerated these trends. According to the Q2 2020 US Census Bureau report, U.S. retail ecommerce sales grew 31.8% from Q1, and 44.5% year-over-year. Retailers unable to meet consumer expectations in the era of real-time everything will face the very serious possibility of extinction. The right data layer technologies are essential to meeting this growing need for instant and omnichannel retail experiences.
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